In the March 17 2008 issue of Business Week, Arlene Weintraub writes about the search by drug companies for a "magic pill that helps people shed pounds without getting sick," noting that "an astronomical windfall" awaits the first company to achieve this goal. Read the article here.
The article notes that:
The weight-loss market comes to about $33 billion per year.
Only a small fraction of that--$200 million--comes from prescription products.
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