Bruce Horovitz has written an informative and entertaining article about how Douglas Conant resurrected the ailing Campbell Soup company in today's USA Today. You can read the article here. There are likely few people in the country who haven't heard of Campbell Soup. We didn't have any money to buy Campbell Soup when I grew up in the Great Depression but I survived in part while batching it through college on many cans of cream of mushroom, chicken noodle, and a few other varieties. I envied my richer fellow students who dined luxuriously at the college cafeteria and the frat houses. Lately, after becoming more sodium conscious, I shunned Campbell Soup until they began reducing sodium significantly, but probably still not enough. Besides, I had unhappy memories of avoiding starvation in college on opening those little red cans of soup and downing them with peanut butter and jelly.