One of the most important principles of basic economics is the Law of Diminishing Marginal Utility. Just because the Law contains three multi-syllable words, students assume that this law is so technically complex and arcane that they can never understand it. Besides, their roommates, their parents,and their friends all warned them not to take economics in the first place. "It's dry,' they say. "Too theoretical and impractical, " they opine. "I couldn't pass it and I doubt you can pass it either," they warn.
Nonetheless the Law of Diminishing Marginal Utility states unequivocally that increased marginal increments of consumption of a specific item lead to diminishing marginal increments of utility, or satisfaction. There, was that so hard? Because "the Law" often did not penetrate the minds of the eager students in the back row of a 350 student class, who were busy checking out the members of the opposite sex in their immediate vicinity, I explained: "If you eat too many bananas, eventually you will barf." When I see students after 20 years or more since taking Econ 110, they still remember the bananas and barf connection.
So here are five ways to tell if you have NOT reached the Point of Diminishing Marginal Utility:
- You find that you are enjoying each additional Progressive Insurance ad more and more after seeing it hundreds of time in a day, thousands of times in a week. You can hardly wait to see the Progressive Insurance lady a few hundred more times before the day is over.
- Your first week of Econ 110 was exciting and your second week was so interesting you decided to major in economics, much to the disappointment of your parents, who expected you to follow in daddy's footsteps and become a gastroenterologist.
- You find that each time you wash the dishes or the laundry or sweep the floor, you are enjoying the work more and more each time.
- You find your room mate's loud snoring enjoyable.
- You still want to marry the girl of your dreams even though she hates basketball, football, soccer, golf, rugby, baseball, softball, badminton, and pingpong, and vows that she will never watch any of these wretched activities on TV with you.
Now you have the hang of it. We will have a multiple choice and essay test Monday to see if you have mastered this complex and entertaining theory. Please bring a bluebook. Do not bring your iPhone, iPad, cell phone, blackberry, iPod, and any and all other electronic, mechanical, or old-fashioned methods of bringing accessible information to class to consult during the exam. And no, I don't care if you are getting married on Monday or if it's the first day of the deer hunt, you must put first priorities first. That's what Steven Covey says, and people pay a lot of money to read the first couple of chapters of his book. See you Monday. Class dismissed.
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